What I learn running a brand's marketing end to end, written down plainly. Plus the odd detour into science and big ideas.
The real numbers from a Dubai brand's Reddit account: the post removed in three minutes, the one read 29,000 times, the AI call-outs, and what I'd do again.
Digital marketing9 min read
Read the articleThe real numbers from a Dubai brand's Reddit account: the post removed in three minutes, the one read 29,000 times, the AI call-outs, and what I'd do again.
Digital marketing9 min read
A step-by-step setup from a marketer whose leads mostly arrive on WhatsApp: profile, automatic messages, quick replies, labels, tracked links, broadcasts and AI.
Digital marketing10 min read
Nine lessons from running a Dubai brand's marketing on my own: the audience, WhatsApp, Google and Meta Ads, Ramadan, the new rules, local SEO and AI.
Digital marketing9 min read
Beyond black holes and the Big Bang: unravelling the physics and maths of the infinite.
Science and ideas12 min read
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I write when I have learned something worth sharing, not to fill a calendar. Follow me on LinkedIn, or message me on WhatsApp and I'll send you the next one.
